Online Trading
Grossman & Co. licenses several trading platforms. We are not locked in to any proprietary product and are able to choose those products that offer the best combinations of sophistication and pricing. We currently offer the following products:
OmniPro
Among the most sophisticated products available. OmniPro is an direct access trading system designed to handle the high capacity demands of professional traders, proprietary trading firms, and automated trading systems. OmniPro provides professional traders with flexibility, speed, and control when accessing US equities and options. Can directly access bulletin board market makers.

OmniPro provides the latest real-time market data, instant Level II access and direct order routing, as well as advanced order types, charting, and analytics. OmniPro features are designed to maximize a trader's speed and efficiency and can be configured to meet their specific needs.

Traders can add studies to charts, review time and sale information, trade through hot keys, or sort accounts and positions. All windows are customizable. News packages including Dow Jones are available.
InstaQuote
Direct Access began developing InstaQuote in 1995 as a tool to execute sophisticated trading strategies, with an emphasis on fast access to quotes, detailed charting capabilities, and the flexibility to trade any security on any exchange. The original architecture and design of InstaQuote, as an open platform provided much of the foundation that has allowed InstaQuote to be one of the most reliable, scaleable, sophisticated platforms available. Bank of America Securities acquired In 2004 Direct Access Financial Corporation.
LiveTrade by Orbis Systems, Inc.

Orbis gives you the power to direct your orders to any market center you choose. We provide live Level II quotes and technical analysis charts powered by our own real-time chart engine. An alert server delivers complex onscreen alerts that can be customized to follow any formula you specify.
GTPro Elite Trader
Elite Trader is equipped with a list of features specifically designed to assist trading professionals who work with the rapidly moving electronic markets. Programmable hot-keys for fast order entry allow for instantaneous action against any change of market conditions. The pre-fill and pre-load order entry features greatly reduce the time required for direct market access. Routing of orders to different markets is controlled through smart destination preference settings. The trading results are readily accessible using the position management panel with data updated real-time, mark-to-market. Because the ViewTrader Elite Trader System operates on standard computer infrastructure using Microsoft® Windows and Intel® technology, this product can be easily integrated with an existing in-house network. Professional trading firms will have full control over the system components, including the connections to exchanges and ECNs.
Execute Direct by Orbis Systems, Inc.
ExecuteDirect is an innovative online trading service equipped with the latest features--all of which can be integrated into your current website and completely customized to your preferences. Orbis develops and maintains the product, giving it the look and feel you want and providing updates when you need them.

ExecuteDirect provides you with direct access to the markets, making it fast and easy to trade equities and options in a secure online environment. It lets you monitor your positions with simple-to-use portfolio management tools, track a wide range of stocks with multiple watchlists, and conduct short sells. The up-to-the-minute market news and in-depth company profiles keep you informed, while the state-of-the-art streamer lets you follow the markets in real time and explore indicators with the best charting tools available.

Orbis can customize your system to let you access several accounts with a single log-in. A virtual portfolio lets you see how your simulated investments fare. ExecuteDirect is available in five languages.
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